HOSPACE Conference 2021

Catch up with what happened at HOSPACE 2021 below

Welcome from HOSPA'S President


Harry Murray MBE

The Changing Face of Hospitality Finance


Mark Edwards, Stuart Houston and Jan Jansen. Moderator: Chris Stock

Introduction To Customer Loyalty


Samantha Williams

Workshop Session 2


Room A: Mastercard

Room B: Intelity

How To Handle Executive Stress


Daniel Fryer

Digital ID: Know Your Guest


Mike Blake, Andrew Metcalfe & Barry Thomas. Moderator: David Sjolander

Hoteliers Charter


Edward Bracken

Keynote Address With An Update On COP26 & Employment

Kate Nicholls



Neil Corr

Short Term vs Long Term Loyalty


Samantha Williams, Veryan Palmer & Heather Hart. Moderator: Adrienne Hanna

Sustainability - Business Transformation - The Big Picture

Sarah Duncan to interview Jo Finon



Kees Van Donk

Professional Development


Michael Heyward, Harry Murray MBE

Attracting & Retaining The Next Generation of Talent


Carole Baldwin to Interview Libbie Davies

Keynote - Finance State of the Nation Address


Mark Edwards

Update on the USALI


Carl Weldon

Workshop Session 1


Room A: Yooz

Room B: TigerTMS

Sustainability - If Not Now, then When?


Sue Williams & Danny Pecorelli

Moderator: Sarah Duncan

Digital Identity Explained


Mike Blake

How To Plan For Your Future Workforce #WhyILoveHospitality

Jane Pendlebury, David Barrett & Veryan Palmer

Our HOSPACE Award Winners

Inspirational Marketer of the Year - Marc Saunders

Inspirational Technology Leader of the Year - Andrew Evers

Covid Corporate Hero - Michelle Rex

Inspirational Revenue Manager of the Year - Ryan Dance

Individual Covid Hero - Hywel Jones



We have some of hospitality’s finest personalities attending HOSPACE 2021. Here are just a few you will hear from during this year’s live and virtual conference - Remember to check back regularly for updates

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Jane Pendlebury

CEO, HOSPA (Conference opening):


Jane is CEO of HOSPA. With the support of her team and the Board, Jane has been determined to deliver HOSPACE 2021 in the best possible way. This hybrid edition is the result of a lot of hard work and many hours of organisation. 

Since March 2020 when COVID-19 had such drastic implications for the hospitality industry, she has been unwavering in her drive to work closely with members and to support the industry. Regular webinars and conversations with many, many HOSPA members over the recent months fuelled the energy and courage to deliver HOSPACE 2021 from the newly built studio at The Royal Lancaster Hotel. 

It's never been more important to share best practice and guidance. HOSPACE looks to impart advice and knowledge to others at a crucial time. It's this sentiment that's spurred Jane and the team on! 

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Peter Hancock

Conference & Awards Host (Conference opening):


Peter Hancock is a professional conference and awards host. From 2000—2021 he was Chief Executive at Pride of Britain Hotels and before that was Group Publishing Director at Johansens. He is an ambassador for James Hallam (Insurance) and the Gold Service Scholarship.


He is a Fellow of HOSPA and the Institute of Hospitality, a member of the Professional Speaking Association, and a Master Innholder. Last month he was presented with the award for ‘Outstanding Contribution’ at the Independent Hotel Show, of which he is also an ambassador.


Harry Murray MBE

President, HOSPA, Chairman - Lucknam Park (Conference Opening)

Distinguished hotelier and Master Innholder, Harry Murray MBE, President of HOSPA, as it enters a key period for attracting British talent into the hospitality industry.


Harry, who is the chairman of Lucknam Park Hotel and Spa, has worked in the hospitality industry for over 60 years and has been recognised with numerous awards for his tireless efforts to raise standards of excellence. His awards include Hotelier of the Year, Catey Lifetime Achievement Award and an MBE for services to the hospitality industry.


In July last year he was the recipient of an Honorary Degree of Doctor to the University of Essex following his valued contribution to The Edge Hotel School, the UK’s first hotel school.

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Mike Blake

CEO, HTNG (Conference Opening)

Michael Blake became the SVP and chief technology officer at the American Hotel & Lodging Association (AHLA) in 2021 when AHLA joined forces with the previous separate entity, Hospitality Technology Next Generation (HTNG), who now serves as the company’s technology arm.

Before his role of CEO at HTNG, Michael served as CIO of Commune Hotels & Resorts and previously was the CIO for Hyatt Hotels Corporation. Michael additionally has over 20 years of experience in finance and technology in various roles.

Michael holds a Bachelor of Science in Accounting from the University of Utah, an MBA in Finance and Economics from the University of Chicago Booth School of Business and his MS in Information Technology from Northwestern University.

In 2020, Michael was inducted into the esteemed HFTP International Hospitality Technology Hall of Fame. Michael also maintains several credentials and licenses: CAE, CPA, CMA, CISA, CITP and is an IEEE Senior Member.

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Kate Nicholls

CEO, UKHospitality (Keynote Address)

Kate Nicholls is CEO of UKHospitality, the powerful voice representing the broad hospitality sector, having previously worked as CEO and Strategic Affairs Director of the ALMR. In July 2019, Kate was appointed Chair of the Tourism Alliance, the membership organisation for the tourism industry comprising of leading trade associations/trade bodies within the sector. Kate is also Chair of Mayor of London's Night Time Commission and is also a member of the Events Industry Board, London Food Board, Tourism Industry Council, Cultural Cities Enquiry, London & Partners Members Group and the Advisory Board for the Institute for Industrial Strategy.


After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her career in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.


Mark Edwards

BDO Partner (Finance: State Of The Nation Address) 

Mark is a partner in the Consumer Markets sector in London and has spent 12 years specialising in advising businesses in the hotel, restaurant and food retail sectors. Mark has extensive experience with family businesses, PE-backed entities and large, international listed businesses. 


Mark is a member of the Technical Committee of the Hospitality Professionals Association and the firm’s representative on the ICAEW Food & Drink Insight group. He has experience working with corporate finance on IPOs including in China, as well as on a range of special assurance engagements and due diligence assignments. Mark gained commercial experience when appointed interim FD at an international wholesale business in the retail sector. Client experience: Malmaison & Hotel Du Vin, Hoxton hotels, Marriott International, Hyatt Regency London – The Churchill, Four Seasons hotels, Thistle hotels, Prezzo, Tasty, Hotel Chocolat, West Cornwall Pasty and Tossed. 


Chris Stock

Managing Director, Percipient (The Changing Face of Hospitality Finance)

Chris Stock is the MD at Percipient and one of its original founders.  Born out of a shared passion to approach things differently, the Percipient ethos has always been customer and delivery focussed.  Understanding key industries and implementing technology solutions to solve real business problems.

Adopting this approach and building long-lasting relationships, Chris has been heavily involved in growing the business from a start-up in 2003 to the £3 million + turnover company it is today.

Chris was instrumental in establishing a partnership with Sage, giving Percipient a unique offering for it’s hospitality customers to solve the challenges faced in today’s world.

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Stuart Houston

Finance Director, RBH Hospitality Management 

(The Changing Face of Hospitality Finance)

Stuart joined RBH in 2015 as Finance Director where he has continued to develop and deliver the strategic vision of the finance department. As an FCCA qualified accountant, his role has involved overseeing all operational finance functions of RBH and financial responsibility for the performance of the hotels under management.


This has ranged from around 40 hotels under RBH management (£200M turnover) to around 70 hotels (£400M turnover), including up to 150 finance personnel at its peak. From reviewing hotel annual budgets, and the production of accurate financial information for hotel owners, to overseeing the acquisition and integration, as well as de-coupling of hotels, Stuart has both operational and commercial financial experience.

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Jan Jansen

Group Operational Controller, Virgin Limited Edition 

(The Changing Face of Hospitality Finance)

Jan Jansen is the Group Operational Controller for Virgin Limited Edition, Sir Richard Branson's collection of unique retreats and luxury hotels.

His main responsibilities are implementing new finance and reporting systems, help the hotels develop and streamline their finance processes and develop a system for control self-assessment and internal audit to enhance corporate governance.

Using the principles of Six Sigma, a process improvement method, Jan helps the hotels improve their finance and business processes. 

Before this role Jan was responsible for the finance operations in large self-accounting 5-star hotels across The Netherlands, Republic of Ireland and the United Kingdom for nearly 20 years.

Apart from work Jan is an avid cyclist on London’s roads, a keen traveler, and proud father of 2 great kids.

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Neil Corr

Director, Emerging Innovations Sales, IDeaS (HOSPA 300)

With IDeaS since 2013, Neil has over 20 years of hospitality experience. He began his career training as a hotel general manager in London, moving on to roles in sales, marketing and revenue management. Prior to joining IDeaS, Neil held a number of corporate sales positions and senior revenue management roles.


He has designed and deployed various business and system procedures for four major domestic hotel companies, managing centralized and regionalized revenue management & distribution teams, involving major change management and re-organization programs that specialize in applying revenue management beyond guestrooms.

A fellow of HOSPA that has spent three years on their Revenue Management Committee, Neil also holds a CRME certification from HSMAI and regularly delivers workshops at a variety of industry events and trade expos.

Neil helps hotel organizations leverage novel technologies to maximize revenue opportunities and enhance their strategic capabilities. He lives in Buckinghamshire, UK with his wife and two young children.

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Carl Weldon

Chief Operating Officer Europe, HFTP (Update On USALI)

Carl Weldon is Chief Operating Officer Europe for HFTP (Hospitality Finance and Technology Professionals) where he brought HITEC to Europe for the first time in Amsterdam in March 2017 and 2018 and then in 2019 to Palma Mallorca, and then online as HITEC Europe Sessions in June 2021 as well as HFTP Europe Hangouts (27 to date) for 18 months with over 2,000 attending.

Carl’s career in Hospitality Finance, Planning and Operations spans 40 years with companies such as Holiday Inns International (UK, EMEA and in Brussels for the worldwide International Division), Periquito Hotels, Virgin Hotels, and Regal Hotel Group.

Carl was Chief Executive of HOSPA (and BAHA) for 11 years including when HOSPACE was created in 2011. Carl received the special ‘Outstanding Contribution to HOSPA’ award in 2016

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Samantha Williams

Director of Business Development, Profitroom

(Short Term Profit Vs. Long Term Loyalty)

Samantha Williams is an award winning revenue specialist and currently holds the senior management position of Director of Business Development at Profitroom. Before joining Profitroom she worked as a senior revenue and product manager working with a mixed portfolio of over 75 hotels and prior to this held sales and marketing manager positions for leisure resorts and hotels. 


Highly respected and with a strong background in hospitality, revenue management and leadership she has worked across numerous hotel marketing and management disciplines and is able to relate to the challenges that hoteliers face. She is passionate about helping hoteliers maximise and grow their revenue and is an advocate for personalised, automated processes and integrated systems that help to make the sales process easy for employees and more engaging for guests. At Profitroom Samantha leads on the strategic and operational activities to deliver transformative, tangible results for leisure hotels and resorts in the UK and beyond.

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Veryan Palmer

Director, Headland Hotel, Cornwall

(Short Term Profit Vs. Long Term Loyalty)

Veryan Palmer, Director at the iconic Headland Hotel, Cornwall, has grown up in the independent hotel industry, with her family owning The Headland for the last 43 years.  She started her career at The Goring, before progressing through Senior Operations roles at Cliveden House and at The University of Oxford. 


She believes that the combination of her years working in five-star hotels combined with the attention to costs learnt during her six years with global catering firm Compass Group, has meant she now approaches revenue management from a different angle to the original lessons learnt nearly two decades ago.

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Heather Hart

Industry Specialist In Meetings & Events Revenue Management Strategy

(Short Term Profit Vs. Long Term Loyalty)

During her career, Heather has worked for a wide variety of hotel companies, predominantly in London and the UK, but has also spent 2 years in the USA, and has included working for Forte Hotels, Holiday Inn, Radisson Edwardian, Guoman and Initial Style Conferences. Throughout this time, she gained years of diverse experience in Rooms Management, Systems Training, Sales & Marketing and Revenue Management in both Rooms and Meetings & Events at hotel and group level. 


Having established an excellent track record in commercial management, she has been both technically and process driven and this led her to establish RevExcel, her own revenue management consultancy. RevExcel delivered clear, pragmatic expertise to implement, develop and enhance the performance of hospitality businesses through the application of simple Revenue Management principles, process and effective strategic planning.   

Focusing more and more on Meetings and Events, and frustrated by a lack of tools and technology to support this aspect of the business, Heather  developed a training programme and a toolkit of spreadsheets to focus on M&E strategy and went on to create SmartSpace, a groundbreaking M&E strategy tool providing a holistic set of demand and performance data in a cloud based application.  SmartSpace was acquired by IDeaS in 2017 and Heather remained with the company for 2 years. She has now returned to working freelance.


Adrienne Hanna

Founder & CEO, Right Revenue (Short Term Profit Vs. Long Term Loyalty)

Adrienne is the Founder & CEO of Right Revenue and an all-round revenue nerd! With a career in travel and hospitality, Adrienne has spent the last 20+ years in the amazing world of revenue management.  


With a background in Revenue Management consultancy, Adrienne saw a problem in an industry she was passionate about and wanted to fix it, hence Right Revenue was born.  Designing and developing a revenue software solution that takes the myth out of Revenue Management, Adrienne’s goal  is to partner with independent hotels providing a software solution that gives great rate recommendations, accurate forecasting and bespoke reporting.

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Julie Breton

Sales Consultant, Yooz (Workshop 1: Yooz)

Julie has a large experience in IT with several years accompanying worldwide-based clients to improve their internal processes and gain efficiency.


She is an expert in AP automation and finance processes with a deep knowledge of the hospitality industry. Very alert to new technologies and finance trends, she is seen as a trusted advisor who helps companies of all size implement adapted strategies and reach their full potential.

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John Owen

CEO, TigerTMS (Workshop 1: TigerTMS)


John has over 25 years’ experience as a supplier of software and telecommunications solutions to the global hospitality industry. During this time he has worked alongside all of the major operators in every corner of the world, and is uniquely placed to offer a comprehensive insight into the technology trends that prevail in the industry today.

John acquired TigerTMS in March 2020 in a management buy-out from Mitel Networks, setting the company on a course to consolidate its rich heritage of interface development and be at the forefront of the migration to middleware-centric architectures.

John has two sons and lives in Wales with his wife and two companionable dogs.

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Chiara Quaia

VP Market Development Travel, Mastercard (Workshop 2: Mastercard)

Chiara has been working in the travel and payments industry for the past 20 years and is currently the Vice President Market Development Travel, within the Enterprise Partnerships team at Mastercard, focusing on Travel B2B propositions and industry strategy.


She previously worked as the Head of Commercial in the Amadeus Payments Unit, ensuring B2B payment solutions and merchant acceptance commercialization in the travel industry and prior, also in Amadeus, she headed the Payment Business Development Area and Partnerships Team.


Before joining Amadeus in 2012, Chiara has worked in leading Financial Institutions mainly focusing on commercial card processing and acquiring.


Chiara is also an ambassador in Spain for the European Women Payments Network, a not-for-profit organization whose goal is to promote gender parity in the payment industry.


Ana Arjones

Director Market Development Travel, Mastercard 

(Workshop 2: Mastercard)

Ana is Director of  Market Development Travel at Mastercard leading the Hospitality vertical where she collaborates with travel industry partners to advance digital solutions that minimise operational costs, automate payment processes and enhance transaction protection for organisations across the value chain.


She studied International Hospitality Management in Ireland where she started developing a great interest in new technologies and innovation for the Hotel industry. After working in different roles with some of the top hotel chains, Ana joined the payment industry to pursue her passion in technology. Combined, she has 14 years’ experience in Hospitality and Payments.


Ana is actively involved with different Hotel industry associations and currently chairs HTNG PSD2 working group and is a contributing member of HTNG and HEDNA Open Payment Alliance group.


Jeff Swanson

Managing Director EMEA, INTELITY (Workshop 2: INTELITY)

Jeff Swanson is a versatile and highly experienced business leader who has acquired a wealth of international experience and a proven record of Management, Technology, Sales & Operations covering multiple business disciplines over the past 20 years. 


Jeff spent his early career in international roles for Adobe and was one of the initial team to set-up AOL Europe in the pioneering days of the internet.  He then moved into BPO and founded an outsourcing company in the UK that grew to over 5000 employees that was sold to the global leader in the field.  More recently Jeff has focussed on growing hospitality technology companies in Europe and is currently Managing Director EMEA for INTELITY.

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Jo Finon

Manager Of Responsible Production, Sky 

(Sustainability - Business Transformation - The Big Picture )

Jo Finon is Manager of Responsible Production at Sky Sports. In 2020, Jo was appointed as Manager of Responsible Production, showing Sky Sports’ commitment to change and the Sky Zero strategy to be net-zero carbon by 2030. As part of her role, Jo is responsible for Sky Sports award-winning sustainability strategy and driving improvements for the whole outside broadcast industry. Jo is also an albert Ambassador and a Trustee for the MAMA Youth Project charity, which supports individuals from under represented communities entering the TV industry.


With over 10 years’ experience working in live TV in areas such as Contracts Management and Operations Supervision, Jo has always been passionate about implementing changes to improve working practices both for the crew and the environment.

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Sarah Duncan

Ethical Marketing Consultant, Trainer and Author of The Ethical Business Book (Sustainability – If Not Now, Then When? With Q&A)

Sarah Duncan specialises in sustainable business development and ethical marketing and is the author of The Ethical Business Book. Through training, consultancy and guest speaking, she helps businesses understand the commercial and moral benefits of sustainable and ethical business practice (or ESG).


She advises on how to make sustainability a genuine part of your business culture and day-to-day practice, not just a tick-box exercise (or race to be the ‘least bad’). She is on a mission to try and simplify this highly complex area and help companies make sustainability work for them, in a long-term, authentic and holistic way.

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Sue Williams MI FIH

General Manager, Whatley Manor 

(Sustainability – If Not Now, Then When? With Q&A)

Sue Williams MI FIH – Has worked is some of the finest Country house hotels in the UK, & is currently General Manager of Whatley Manor Hotel. She is a Master Innholder and was Hotelier of the Year 2017/18.

Sue is the Chairman of Pride of Britain Hotels and a Hoteliers Charter Board Member. Also an Ambassador for Hospitality Action & a member of their South West Board.


Since 2019 Sue has taken Whatley on its Sustainability Journey, with some great progress made to date. During lockdown, Sue completed a Cambridge Institute of Sustainable Leadership, a Short course on Businesses transitioning to Net Zero, which significantly advanced her understanding of this complex subject. They have still a way to go to decarbonize the business but Sue is now happy to share some of her key learnings and encourage others to embrace sustainability in business as we are all now required to do.

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Danny Pecorelli

Managing Director & Occasional Pot Washer, Exclusive Collection (Sustainability – If Not Now, Then When? With Q&A )

Managing Director of the Exclusive Collection founded in 1981, a family-run independent group of 6 country house properties, two spas, golf club, cookery school, inn and award winning restaurants. 


Danny is actively involved in the wider hospitality industry and was least year Chairman of the Master Innholders, he was voted Hotelier of the Year in 2014 by the Caterer.   Being heavily involved in the day to day operations of the business, Danny has a passion for developing the talent of the future. Such passion has also resulted in the launch of its Exclusive Chefs’ Academy,  Graduate Manager’s programme, Food and Beverage academy, and strong learning paths in all areas.


Design is at the forefront of the evolution of the Exclusive Collection, with the ground-breaking shape and feel of the new spa at South Lodge, the sleek cookery school at Lainston within the juxtaposition of a 17th century well house or the cutting edge bathrooms in the hotels.


Innovation and sustainability are at the core of Danny’s philosophy as demonstrated by the opening of the spa at South Lodge with its biomass boilers, wild swimming and Botanica an innovative restaurant catering for vegetarians, flexitarians and free-from all sourced locally and sustainably. Hillfield and The Wellhouse restaurants both source their food and drinks from the surrounding areas.


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Daniel Fryer MSc, DHyp, PDCBHyp, MBSCH

Psychotherapist, Coach & Author 

(It’s Tough at the Top: How to Handle Executive Stress)

Daniel Fryer is a psychotherapist, coach and author of the Four Thoughts That F*ck You Up (and how to fix them), published by Penguin Random House. He works in private practice and private healthcare and has also worked in occupational health and for an NHS trust hospital. Specialising in anxiety disorders, work-related stress management and burnout, he uses rational emotive behaviour therapy (REBT), clinical hypnotherapy and positive psychology to help people overcome life blocks and challenges and to achieve their goals.


The founder of wellness consultancy, How To Be, Daniel regularly writes, lectures, and develops workshops and webinars on all aspects of mental health and wellbeing.

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Kees Van Donk

Sr. Director Travel, Hospitality & Leisure EMEA, NEC (HOSPA 300)

Kees is Sr. Director Travel, Hospitality & Leisure on behalf of NEC, for the EMEA Theatre. In this role, he has grown the installed base of the NEC Smart Hospitality Solutions in the region to more than 20,000 hotels and 100 larger Cruise Vessels.


Being a ‘classic’ Dutch Hotel-guy (bachelor’s degree Hotelschool Maastricht, tenures with Hilton in the Far-East and Accor in NL and at HQ-level in Paris), in combination with his language- abilities (Fluent in Dutch, English, French and German), Kees is the ideal candidate to further grow this strategic vertical for NEC.

Being a Story-Teller at heart, Kees is a well know speaker and business-leader, who very regularly

performs and speaks at events like HTNG, HITEC, HOSPACE and TheStakeHoldersEvent.

Kees will make full use of the 300 seconds available to him to introduce a new / revolutionary solution, which will not only satisfy the ‘next generation’, but where the current one also and directly can take advantage of.


David Sjolander, CAE

VP HTNG Operations, AHLA (Digital ID: Know Your Guest)

As VP HTNG Operations, David is responsible for driving the operational execution of HTNG’s mission. David is a lifelong hotelier with deep background in hotel technology, distribution and operations. He has held senior executive positions with several industry suppliers, such as Pegasus, TravelClick and Fidelio, as well as leading hotel chains Carlson Hospitality and Hyatt.


David holds a bachelor’s degree in Hotel and Restaurant Management from the University of Denver and an MBA from Golden Gate University in San Francisco. He also serves on the Executive Advisory Board of the Fritz Knoebel School of Hospitality Management at the University of Denver.

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Andrew Metcalfe

Chief Technology Officer Of Global Hospitality Software Business, Guestline (Digital ID: Know Your Guest)

Andrew Metcalfe was appointed chief technology officer (CTO) of global hospitality software business, Guestline, in June 2017. He is responsible for ensuring the business maintains its position as one of the hospitality industry’s innovative driving forces and leads product development, infrastructure, technical support and IT functions.


Over 4.5 million bookings for the hospitality sector are delivered every year by Guestline’s property management software (PMS). The Guestline Labs function has been implemented under Metcalfe’s tenure and is designed to offer a more technical focus for clients. Guestline Labs is a centre of excellence for the product management team, developers, corporate IT and data centre operations. The new approach is part of developments to aid Guestline in gearing up for both international expansion and an extensive investment programme exploring new services and enhancing existing products.


Metcalfe joined Guestline from Ve Interactive, an e-commerce technology company where he held the roles of development director and most recently chief technology officer overseeing teams of people in the UK, Spain, Romania and France. Prior to that Metcalfe held a variety of engineering roles at OpenTable over six years across search and international engineering. Metcalfe is an amateur cricket player and passionate supporter of Shrewsbury Town FC. Metcalfe has also taken on a hospitality project of his own opening a boutique 5 bedroom B&B and event venue in Essex, Downham Hall. He holds a degree in Mathematics from the University of Bath.

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Barry Thomas

Senior Corporate Director - Property Technology at Rosewood Hotel Group 

(Digital ID: Know Your Guest)

With 21 years’ experience in the IT industry, over 12 of which have been spent working in luxury hotels, Barry leads Rosewood Hotel Group's global property technology team and ensures that associates are aligned with Rosewood’s vision, mission, values and strategic priorities across all brands - Rosewood Hotels & Resorts, New World Hotels & Resorts and KHOS. Barry is responsible for deployment & management of current and future property technology systems across the organization as well as Rosewood's global portfolio for new hotel openings.

As a HFTP Global Board Director and Certified Hospitality Technology Professional (CHTP), Barry continues to demonstrate his commitment to information technology in hospitality.

Barry is currently the Chair of the HFTP HITEC Advisory Council (Orlando 2022) and he has previously volunteered on the HFTP HITEC Europe Advisory Council, the HOSPA IT Committee and has served as a member of the European Hospitality Awards judging panel.

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Michael Heyward

Managing Director, Heyward Hospitality Solutions

(Professional Development)

Michael Heyward is the principal of the consulting business, Heyward Hospitality Solutions, focusing on the development of high performing teams. World-class tools are used to develop team members as individuals, develop as a team and provide business processes that support the transformation.


From behaviour profiling for career development, digitising business processes for improved productivity and Radical Collaboration workshops to transform the way teams work together. Working at all levels or professional development: from Graduate and Post Graduate, as a consultant Lecturer at Glion Institute of Higher Education. Development of the new L+R Hotels graduate fast track program. Course Director for the highly successful AccorHotels programme, developing high potential middle managers into first-time Hotel General Managers. Executive management, with coaching and mentoring from global corporations to entrepreneurs. Michael has over 25 years of experience in operations and specialist corporate roles, across Europe, Asia and the Pacific. With a proven track record for delivering market out performance and developing teams of highly skilled, diverse, competitive people.

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David Barrett

Founder & Managing Director, PicPR 

(How To Plan For Your Future Workforce)

Founder, Owner and Managing Director of Pic PR, David has over 15 years’ PR experience, developing strong relationships with key journalists during that time having earned his spurs in that golden era when journalists were still allowed a boozy lunch.

He knows what will work, and what won’t when it comes to comms. Creativity and client relationships are his forte (no one’s stopping clients from boozy lunches, after all), and as a boss he ensures enthusiasm and humour are engrained in everything that the agency does. In his mind, being thought of as a funny man or as a great boss aren’t mutually exclusive.

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Edward Bracken

General Manager, Raddison Hotel Group 

(Hoteliers Charter)

Award-winning Hotelier with  A Catey for going the extra mile , extensive operational experience with both major international hotel brands and independent hotel operators. A  proven entrepreneur sourced equity funding and as joint managing director, promoter and shareholder developed a successful luxury boutique Hotel business including The Gore and The Pelham London.


Joined Intercontinental Hotels and ran The Crowne Plaza Blackfriars and The Crowne Plaza Kensington as General manager Delivered 6 consecutive years of financial and guest service metrics culminating in a record 2019.


Currently running the Radisson Hotel and Conference Centre and Radisson Red at Heathrow Airport following a £16million investment. With 900 rooms and 42 meeting rooms, we offer an incredible variety of experiences. I have managed a variety of large hotels in London and provincial United Kingdom, Operating In the corporate worlds of Marriott and Intercontinental Hotels.  


Caroline Baldwin

Features and Special Projects Editor, The Caterer 

(Attracting & Retaining The Next Generation Of Talent)

Caroline Baldwin is a well-respected editor, writer and journalist based in London, currently working at The Caterer magazine. As Features and Special Projects Editor she writes and commissions long-form content and analysis articles on the latest developments in the hospitality industry, as well as helping to co-ordinate the magazine’s events.


Caroline’s expertise lies in technology, hospitality, food, retail and consumer trends, having worked at senior positions at a number of B2B titles including Computer Weekly, Retail Week, and as well as five years editing Essential Retail.

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Libbie Davies

Founder of Hospitality Talks With You 

(Attracting & Retaining The Next Generation Of Talent)

Libbie Davies is the Conference and Banqueting Manager at Walton Hall Hotel and London Branch Secretary for the Institute of Hospitality.


Upon achieving a first-class BA (Hons) in Business Management from the University of Liverpool, Libbie secured a position on the Jurys Inn and Leonardo Hotels Graduate Scheme in 2019.


Driven by seeing people achieve incredible things, Libbie founded Hospitality Talks With You, an online community network, which encourages hospitality professionals to share inspiring stories and showcase their talent. As an aspiring hospitality professional herself, Libbie advocates for a united industry, fuelled by support networks which encourage everyone to find their own spark and kick-start their career in the best way possible. 

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