HOSPACE 2020 - HOSPITALITY IN THE COVID AGE
SURVIVE AND THRIVE
HOSPACE 2020 will be at a time when many hospitality businesses are facing their biggest ever challenge. The HOSPA disciplines of Finance, Technology, Marketing, Revenue and Asset Management are critical in ensuring survival in the short term, while also building the ability to thrive in the future. Now, more than ever, the professionals in hospitality need to have the expertise, techniques and systems in place to drive business success as well as enhancing their own personal growth.
Share ideas | Learn from leading experts | Network
** Please note the event will be open for THREE days, Wednesday 18th - Friday 20th inclusive, with the opportunity for delegates to familiarise themselves with the software, to meet with sponsors and to view additional content. **
In a world that is constantly changing due to new rules and restrictions, the need for hoteliers to quickly adapt and respond to different circumstances is crucial. Join Julie Grieve, Founder & CEO of Criton, and Allan Nelson, CEO & Co-Founder of For-Sight, as they discuss how hoteliers can effectively deliver targeted and relevant communications in a contactless world with a personalised omni-channel approach.
Join IDeaS who will be exploring how new innovations in technology can further target the renewed focus on operational efficiencies in our industry, brought into even sharper focus in the current climate. We will share our thoughts on collectively enhancing our ability and agility to detect broader trends and spotting outliers in hotel performance, to help achieve revenue and profit goals for the year ahead.
Taking inspiration from an unlikely source, we will be taking a closer look at the pains in our sector and how the challenges with budgeting and effective planning can be best addressed in today’s new environment.
We have some of hospitality’s finest personalities attending HOSPACE 2020. Here are just a few you will hear from during this year’s live and virtual conference - Remember to check back regularly for updates
CEO, HOSPA (Conference opening):
Jane is CEO of HOSPA. With the support of her team and the Board, Jane has been determined to deliver HOSPACE 2020 in the best possible way. This hybrid edition is the result of a lot of hard work and many hours of organisation.
Since March 2020 when COVID-19 had such drastic implications for the hospitality industry, she has been unwavering in her drive to work closely with members and to support the industry. Regular webinars and conversations with many, many HOSPA members over the recent months fuelled the energy and courage to deliver HOSPACE 2020 from the newly built studio at The Royal Lancaster Hotel.
It's never been more important to share best practice and guidance. HOSPACE looks to impart advice and knowledge to others at a crucial time. It's this sentiment that's spurred Jane and the team on!
Royal Lancaster London (Conference opening):
Sally Beck was born and bred into hospitality, with both her parents and grandparents' backgrounds in pubs and hotels.
Throughout her 20’s, Sally worked in Sales & Marketing in a number of 5-star London properties before becoming Hotel Manager and swiftly General Manager at Royal Lancaster London in 2012, leading the 411 bedroom hotel through an £85 million transformation.
Sally will launch the Hotelier’s Charter to broaden the awareness of Hotels as an employer of choice within the wider Hospitality Industry.
In 2019, Sally won Manager of the Year at The Cateys and was voted The Caterer Hotelier of the Year 2019 by her industry peers. In 2020, Sally was awarded Preferred Hotels & Resorts Hotelier of the Year
Harry Murray MBE
President, HOSPA, Chairman - Lucknam Park (Conference Opening)
Distinguished hotelier and Master Innholder, Harry Murray MBE, President of HOSPA, as it enters a key period for attracting British talent into the hospitality industry.
Harry, who is the chairman of Lucknam Park Hotel and Spa, has worked in the hospitality industry for over 60 years and has been recognised with numerous awards for his tireless efforts to raise standards of excellence. His awards include Hotelier of the Year, Catey Lifetime Achievement Award and an MBE for services to the hospitality industry.
In July last year he was the recipient of an Honorary Degree of Doctor to the University of Essex following his valued contribution to The Edge Hotel School, the UK’s first hotel school.
Relationship Director for the Hospitality Sector, Barclays Bank (Finance)
Bob Silk is a relationship director at Barclays Bank for clients in the hospitality sector. He is a specialist in funding multi-site hotel, restaurant & pub businesses; mergers, acquisitions & new site development, via bilateral and multi-bank lines of credit, including extensive experience with Venture Capital backed businesses.
BDO Partner (Hospitality Leisure and Tourism)
Robert is the partner responsible for BDO's specialist hotel/hospitality industry consultancy and he has led a broad range of hospitality consulting assignments throughout the UK, Europe, Middle East, Africa and the Caribbean. These include strategic planning, hotel market studies with earnings estimates, valuations of individual assets, hotel portfolios and operational reviews.
He has tourism-related expertise through projects in Iceland, Dubai, Oman, Bangladesh and Northern Ireland. Robert regularly contributes to conferences and to the media on hotel, leisure and tourism matters and is responsible for our hotel publications, Hotel Britain and Country Trends.
BDO Partner (Audit and Assurance)
Mark is a partner in the Consumer Markets sector in London and has spent 12 years specialising in advising businesses in the hotel, restaurant and food retail sectors. Mark has extensive experience with family businesses, PE-backed entities and large, international listed businesses.
Mark is a member of the Technical Committee of the Hospitality Professionals Association and the firm’s representative on the ICAEW Food & Drink Insight group. He has experience working with corporate finance on IPOs including in China, as well as on a range of special assurance engagements and due diligence assignments. Mark gained commercial experience when appointed interim FD at an international wholesale business in the retail sector. Client experience: Malmaison & Hotel Du Vin, Hoxton hotels, Marriott International, Hyatt Regency London – The Churchill, Four Seasons hotels, Thistle hotels, Prezzo, Tasty, Hotel Chocolat, West Cornwall Pasty and Tossed.
Managing Director, Percipient (Finance)
Chris Stock is one of the original founders of Percipient. Born out of a shared passion to approach things differently, the Percipient ethos has always been to implement solutions from a business perspective, rather than a technology perspective.
With a focus on customer collaboration and building long-lasting relationships, Chris has been heavily involved in growing the business from a start-up in 2003 to the £3 million + turnover company it is today.
Taking the helm as Managing Director in 2012, Chris was instrumental in establishing a partnership with Sage, giving Percipient a unique offering and a choice in software solutions for its customers.
Hotel Development Accountant, HOSPA Treasurer (Finance)
Diana has specialised in finance within the hospitality industry in the UK and overseas since qualifying as a Chartered Accountant. Having worked in senior finance positions for both independent and chain hotels and resorts, she now prefers to spend other people's money and is currently working for two owners who are developing hotels in the UK.
Before she rejoined the HOSPA board as treasurer in 2019, Diana chaired the finance technical committee for HOSPA until 2014 and is still an active member of the tax committee.
Managing Director, EMEA Hotstats (Finance)
Michael is Managing Director, EMEA at Hotstats. Hotstats provide monthly P&L benchmarking & market Insight for the hotel industry.
Collecting monthly detailed financial data from over 6,000 hotels worldwide from over 100 brands and independent hotels, Hotstats provide over 550 different KPIs covering all operating revenues, payroll, expenses, cost of sales and ultimately departmental and total hotel profitability.
CEO, Keystep Solutions Limited (Technology)
Andrew is the founder and Chief Executive Officer of Keystep Solutions Limited, a specialist solution provider of Electronic Lock Systems to the hotel and leisure sectors. Keystep is a major player within the hospitality industry and has an enviable client list that includes IHG, Daniel Thwaites, Red Carnation, Compass Hospitality, Kew Green, Best Western and Youngs to name a few.
After graduating, Andrew worked at Bass PLC starting in operations he quickly progressed into regional management. After moving to Scottish and Newcastle an opening in Information Technology led to a change in direction. Andrew has worked at Director level running the IT Function for most of the biggest names in hospitality before he decided to start Keystep Solutions.
Andrew founded Keystep Solutions in 2005 and was able to bring his vast experience and insight to bear to develop an innovative door locking solution for hoteliers. He shattered the stagnation and lack of customer service that had dominated the sector for decades with Keystep being the first company to fit Bluetooth Low Energy (Bluetooth LE) as standard in all its locks.
Keystep Solutions are now the market leader and innovator of Electronic Door Locking and Mobile Key Solutions in UK and Europe.
Andrew is married with two children, he enjoys clay pigeon shooting and spending time with his family.
Group IT Manager, Red Carnation Hotels (Technology)
I’ve been working in IT for 23 years, and I still have so much love for our fast-paced industry and still so much to learn! In 2009, I began working for a hotel company in London. I love the pressure and excitement synonymous with hospitality, and I strive for on-brand tech strategies that augment the guest experiences without detracting from the personal touch one expects -a delicate balance.
'Innovation without invasion, enablement without bewilderment.'
UK Managing Director, Palm Holdings (Technology)
Ricky is the UK Managing Director of Palm Holdings which is an established and successful hotel and property family business built on heritage and community values. In the UK, Ricky with his brother Sheetal have acquired older real estate assets, improved them, and embarked on successful long-term value creation for staff, guests, members of the community and shareholders. This includes the iconic Old Waverley Hotel with 88 bedrooms on Princess Street, Edinburgh which they have owned and operated since 2003.
The group has remained prudent but active throughout the following years and notable deals and long-term commitments including the creation of The Edinburgh Collection in 2010, after purchasing the Holyrood Aparthotel with 59 apartments, to promote and manage their Edinburgh portfolio of properties. In 2017 the group acquired Haymarket Hub Hotel, Edinburgh, a 195 bedroom hotel across from Haymarket Station which recently gained planning permission for a sympathetic 47 bedroom extension. In April 2019 the group also acquired Princess Street Suites, Edinburgh with very spacious and luxury 1, 2 and 3 bedroom apartments. Their most recent acquisition was in London of the Days Hotel Waterloo in September 2019 which they rebranded as Waterloo Hub Hotel & Suites with 162 bedrooms.
CEO, UKHospitality (Interview)
Kate Nicholls is CEO of UKHospitality, the powerful voice representing the broad hospitality sector, having previously worked as CEO and Strategic Affairs Director of the ALMR. In July 2019, Kate was appointed Chair of the Tourism Alliance, the membership organisation for the tourism industry comprising of leading trade associations/trade bodies within the sector. Kate is also Chair of Mayor of London's Night Time Commission and is also a member of the Events Industry Board, London Food Board, Tourism Industry Council, Cultural Cities Enquiry, London & Partners Members Group and the Advisory Board for the Institute for Industrial Strategy.
After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her career in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.
CEO, Hospitality Action (Interview)
Mark Lewis is the Chief Executive of Hospitality Action (HA), the UK hospitality industry’s charity, which provides support and assistance to people who work, or have worked, within hospitality and who find themselves in crisis.
Mark moved to HA from The Caterer magazine, the leading title for the hospitality industry, where he worked for 14 years, first as editor and then as publisher. For twelve years prior to joining HA, Mark was a trustee of the charity. Before embarking upon a career in journalism, Mark spent a decade as a travel writer, writing Rough Guides to Singapore, Malaysia and Vietnam and contributing articles to the Mail on Sunday and Independent on Sunday.
CEO, The Residence Apartments (Collaboration Session)
Steve Lowy has been connected with hospitality and tourism his whole working career. From managing a restaurant in London in his late teens, to studying Hospitality and Tourism, Steve is very passionate about the sector. Steve has an unusual mix of experience in both tech and hotel management , starting his career managing a 500 bedded Backpackers Hostel in London, and then going on to create his own brand of Budget Hotels that were famous for innovative marketing, tech and support of young people wanting to work in the industry. From there, Steve set up Umi Digital, a design and technology agency solely working in hospitality and travel , which today works with over 150 companies in the UK, Europe and Africa.
His current focus is as CEO of Anglo Educational Services and The Residence Apartments. AES is a full service study abroad operator offering a suite of academic service alongside over 200 student apartments in Central London . The Residence Apartments are a collection luxury served apartments with 4 locations open in Marylebone, Shoreditch, Tower Hill and Hoxton.
Steve is also Chairman of BETA (British Educational Travel Association), board member of the Tourism Alliance and committee member of the HMA (Hotel Marketing association). He also regularly delivers lectures at Hotel Schools in the UK and Europe and remains passionate about promoting the industry to young people. He is an avid traveller and chef and believes that travel can be a force of good, in the current global turbulent political times we live in.
Director of Revenue, Cheval Collection (Collaboration Session)
Liz is the Director of Revenue for the Cheval Collection, a luxury serviced apartment operator based in London. She joined the group in January 2014 and has responsibility for overseeing the Collection’s Revenue Strategy, Reservations function and Distribution Strategy & Systems for the 8 properties in London and 3 in Edinburgh.
She has over 20 years’ extensive commercial experience in the London hospitality market across 5* star and 4* star deluxe hotels and apartments. Previous roles include Director of Business Development, and Director of Revenue with Guoman Hotels managing the Revenue and Sales Strategy for the complete London owned portfolio. She studied in Dublin, completing a Bachelor of Science Degree in Business at Trinity College University, Dublin.
Market Development Manager Profitroom (Collaboration session)
Kirsty is a multi-award-winning Chartered Marketer and MBA graduate, having over 20 years’ experience in business development and strategic marketing. With a proven record of accomplishment and success in the creation of managing and implementing marketing strategies, over her career she has been fortunate to work with hospitality brands including; Royal Mansour, Marrakech, Carlisle Bay, Antigua, Raffles Resorts, The Devonshire Hotels Collection and the Robert Parker Collection in the UK.
In her role as Profitroom’s UK Market Development Manager she works with leisure hotels and resorts in the UK and around the world to help them to increase their direct bookings through Profitrooms’ conversion-led tools built with leisure hotels and resorts in mind and a range of digital marketing services.
Kirsty won a Chartered Institute of Marketing Award for Innovation and also an Ambassador of the Year award. As a patron of the Chamber of Commerce for the Caribbean she has recently been invited to Westminster to explore travel and trade opportunities in the Caribbean.
Managing Director, Heyward Hospitality Solutions (Professional Development)
Michael Heyward is the principal of the consulting business, Heyward Hospitality Solutions, focusing on the development of high performing teams. World-class tools are used to develop team members as individuals, develop as a team and provide business processes that support the transformation.
From behaviour profiling for career development, digitising business processes for improved productivity and Radical Collaboration workshops to transform the way teams work together. Working at all levels or professional development: from Graduate and Post Graduate, as a consultant Lecturer at Glion Institute of Higher Education. Development of the new L+R Hotels graduate fast track program. Course Director for the highly successful AccorHotels programme, developing high potential middle managers into first-time Hotel General Managers. Executive management, with coaching and mentoring from global corporations to entrepreneurs. Michael has over 25 years of experience in operations and specialist corporate roles, across Europe, Asia and the Pacific. With a proven track record for delivering market out performance and developing teams of highly skilled, diverse, competitive people.
Director of Sales, Infor Hospitality (Technology)
Calum McIndoe is and has been working within the hospitality technology industry sector for over 20 years both operationally and commercially. He has a comprehensive knowledge of how hotels are run and can advise on how technology can help hoteliers to achieve a successful and profitable business, whilst ensuring his relationship with his customers, prospects and partners is maintained to the highest level.
Senior Sales Specialist, IDeaS Revenue Solutions (Workshop)
Neil began his career in hotel sales and marketing, subsequently moving into revenue management.
Prior to joining IDeaS, Neil held a number of corporate sales positions such as Director of Agency Sales with Ramada UK and senior revenue management roles at Whitbread plc (Group Revenue & Distribution Manager, Premier Inn) and more recently, Director of Revenue at De Vere Group.
Now based out of the SAS UK headquarters, Neil has responsibility for Emerging Innovations at IDeaS across the EMEA region, helping hotel organisations maximise revenue opportunities and enhance their strategic capabilities.
Principal Solution Engineer, IDeaS Revenue Solutions (Workshop)
Rachel Stanley joined IDeaS in 2017, bringing with her nearly 20 years’ experience in resort revenue management, IT, and systems expertise in the UK.
She was previously responsible for leading sales and revenue teams and finding strategic approaches to systems and IT infrastructure to enable her teams to deliver best-in-class client experiences. Rachel holds a BA Honours in Hospitality Management from the University of Portsmouth.
CEO, Criton (Workshop)
Julie Grieve is the founder and CEO of Criton, an award-winning guest engagement and integrations platform for the hospitality sector. Criton simplifies digital transformation in the independent hotel sector by creating a branded guest app which allows hotels, resorts, serviced apartments and groups to integrate all of their guest-facing technology including booking, check-in, mobile access and mobile ordering. Criton digitizes the guest journey, reinforcing brand, driving guest engagement, increasing revenues and delivering ROI from guest-facing technology.
Julie set up and was CEO of Lateral City, a luxury serviced apartment operator in Scotland when she had the idea for Criton, having been frustrated at how static her guest information had become and how disconnected she found the hospitality tech world. Julie’s vision for Criton is to give independent operators access to big chain technology.
Julie is also a Director of Women in Tourism, an Ambassador for Women’s Enterprise Scotland and she sits on the People and Culture Advisory Board for the HSMAI.
CEO, For-Sight (Workshop)
Allan is CEO and Co-Founder of For-Sight, an Edinburgh based provider of innovative travel tech solutions and developer of Hotel CRM and guest engagement platform, For-Sight Guest Engagement.
Working with many leading hospitality brands, groups & resorts across the UK, Ireland and APAC, For-Sight’s mission is to harness the value and power of data to help hoteliers increase their revenue and personalise their services.
EMEA Hospitality Lead, Internet of Things Group (Technology)
Shoshanna currently works as part of the Internet of Things organisation at Intel Corporation responsible for the execution of their hospitality strategy in the EMEA region.
Shoshanna works with hospitality providers to understand their industry pain points and figure out how technology can be used to solve these. She has worked in various roles at Intel since joining in 2017 and comes from a strong marketing and technology background.
Partner, RSM UK Client Legal Services (Legal)
With over 30 years’ experience, Carolyn leads RSM’s client legal services offering. Day-to-day, Carolyn helps companies build value and solve issues relating to its executives, directors and consultants. This involves guiding companies effectively through employment rights and planning to protect them against employment claims risk.
She helps companies set up employment relationship agreements, primarily at board and senior executive level to. Carolyn also gives strategic and operational guidance when employee related issues affect key people in a clients’ businesses, working to secure solutions that achieve the client’s objectives with minimal reputational harm. She also co-leads RSM’s CJRS advisory services leading on workforce structure changes and planning whist in receipt of CJRS, always with an eye on claiming the CJR Bonus. Carolyn continues to support CJRS claims corrections assessments and clients considering the Job Support Scheme.
General Manager, The Athenaeum (Legal)
Joanne is a seasoned hospitality professional with over twenty-five years’ experience. She has held many integral positions in hotels throughout her career, and has used her creativity and strong leadership to facilitate the growth of her team as well as the establishments during that time. Progressing and nurturing young talent is one of the reasons Joanne gets out of bed in the morning and is an initiative she is fiercely passionate about. She played a pivotal role setting up the inaugural IHG Academy programme to help young and long-term unemployed individuals return to the workplace, as well as assisting Dr. Hilary Cooke to setup of a mentoring scheme between St Julian Scholars and the Master Innholders Aspiring Leaders Diploma graduates.
She has overseen multi-million-pound refurbishments, due diligence work on acquisitions and refinancing deals and helped and supported her teams to delivering exceptional results; with record breaking revenue and exceeding both guest and staff satisfaction indexes. Joanne is a Fellow of the Institute of Hospitality, a Master Innholder, and St Julian’s Scholar. Joanne is currently the General Manager of the five-star Athenaeum Hotel & Residences in Mayfair, London.
Director, Edwards & Finn (Talent)
Edwards & Finn is focused on the recruitment and development of the commercial leaders of the future within the UK and Internationally. Our clients consist of the largest hotel brands in the world, smaller hospitality groups, hotel/asset management companies, holiday businesses, long-stay apartments and prestigious single properties.
As part of our support for the hospitality industry, we create tailored development plans and workshops with the top universities and institutes in the world to ensure their students secure their desired first job. We also provide bespoke specialist workshops to our clients to enhance their teams wider soft skills to enable them to work more effectively with their stakeholders.
Our aim is to step away from the conventional transactional way of recruitment and focus on building strong long-lasting relationships with our clients and candidates.
We provide support through our market knowledge, vast connections and our genuine passion to drive positive change.
Professor Chris Cowls MBE
CEO, Eproductive (Talent)
Chris is Chief Executive of Eproductive Ltd, the Tech business he founded with his brother in 2000 and which provides EPS, a leading hotel people management system, as well as services to the charity retail sector.
Before Eproductive Chris established a restaurant business and he and his team consulted widely in the hospitality sector to help fund the brand’s development. Chris’s prior corporate background was in hospitality international management working in senior roles for companies such as Compass, Burger King and Forte. Chris also co-founded and coordinates fiftytwenty, the hospitality leaders’ network.
In 2015 Chris was appointed Visiting Professor at the University of Surrey’s School of Hospitality & Tourism Management and has recently joined the board of HOSPA. He has been a NED / Trustee at St Martin-in-the-Fields in Trafalgar Square for nearly 30 years and in 2019 was appointed MBE for services to the Church and to charity.
Head of Professional Development, HOSPA (Professional Development)
Debra Adams is the founder at arena4finance, a leading hospitality financial training consultancy working with a range of clients including HOSPA.
Debra is a chartered management accountant with a career spanning over thirty years during which time she has been involved in the development of numerous company training programmes to improve commercial knowledge.
Debra has worked with HOSPA over several years developing and delivering online programmes in Hospitality Financial Management, Revenue Management and most recently has been involved in the development and launch of an exciting new programme in Asset Management.
Debra is also a Trustee and the Treasurer of the charity Children of the Mountain, raising funds to support early years education in remote schools in rural Nepal.
Director of Hotels - Sir Richard Sutton Limited (Professional Development)
An experienced financial Asset Manager and action-orientated individual with a proven track record of improving owner returns through engaging with the management company and focusing on the outperformance. Extensive operational and financial management experience in the hospitality industry, encompassing operational and financial asset management, capital expenditure, due diligence, opening, closing and refurbishment.
An astute leader with strong organisational and interpersonal capabilities demonstrating a collaborative approach to driving enhanced performance in the European hospitality industry. Specialties: Hotel Operations Management, Financial Analysis, Hospitality Asset Management, Hotel acquisition, Hotel development.
Sales Director, BT Wi-Fi (Analytics)
Rob is a veteran of Wi-Fi with 16 years’ experience leading the development of the BT Wi-fi business. He has in-depth knowledge of many customer segments including hospitality, retail, travel and public sector. He successfully led negotiations for Hilton and GLH guest internet access services as well as Tesco, John Lewis and Barclays, building a list of premium brands for BT Wi-fi partnerships.
Rob led on BT becoming a founding sponsor of HOSPA and has supported HOSPACE for many years.
Previously, Rob led BT’s IT Service Channel sales and account management team looking after large IT & Software companies. In 2013, he was promoted to Sales Director in BT Wi-fi, covering wholesale and retail relationship with partners. In 2014, Rob increased his responsibilities to cover all partner service interface and contract management. He also has a BSc (Hons) in Engineering Electronics from Warwick University.
Chairman of the IT Committee, HOSPA (Analytics)
David has worked for over 30 years within the Hospitality industry both internationally and within the UK, of which almost 25 years within the Hospitality IT Sector.
His experience has encompassed most of the industry, from large international hotel groups such as IHG, management companies such as Bespoke Hotels through to luxury boutique hotels such as Red Carnation Hotel Collection. Now the Head of IT at the 785 room Strand Palace hotel, David says it is the industry’s vitality and desire to keep changing and trying to exceed its guest’s expectations that keep him excited. It is this constant change that sets the challenge for the IT Community to seek greater engagement between the Business and IT, and to share “best practice and innovation” throughout the industry as a key driver for his tenure as Chair of the HOSPA IT Committee.
Chairman, HOSPA (Conference Closing)
Chris is a Chartered Accountant and has worked in senior financial positions in the hospitality sector for over 20 years. He has been finance director of a number of hotel, pub and restaurant groups. Before that, he held senior positions in finance and IT at a number of commodity trading companies. He was Finance Director of Arcadian International plc for seven years – during which time the company developed a group of four-star country house hotels, started the Malmaison group and renovated the Great Eastern Hotel in the City of London.
He was a founder and non-executive director of Pod Food; and
co-founded Snoozebox Plc, an innovative portable hotel concept. In addition, he is currently non-executive director of a London hotel company and runs a consultancy practice, C U Associates Ltd, specialising in hospitality. He was appointed to the then BAHA Council in 2007 and served as Deputy Chairman until his new appointment as HOSPA Chairman September 2014.