HOSPACE 2021 - The Next Generation

HOSPACE 2021 will be at a time when many hospitality businesses are facing their biggest ever challenge. The HOSPA disciplines of Finance, Technology, Marketing, Revenue and Asset Management are critical in ensuring survival in the short term, while also building the ability to thrive in the future. Now, more than ever, the professionals in hospitality need to have the expertise, techniques and systems in place to drive business success as well as enhancing their own personal growth.

Share ideas | Learn from leading experts | Network

08:00am: Registration & Exhibition Opens 


9:00am: Conference Opening | Peter Hancock

9.02am: Welcome from President | Harry Murray

9.10am: Welcome from Hosts HOSPA and HTNG | Jane Pendlebury & Mike Blake

9.15am: Keynote Address With An Update On COP26 & Employment | Kate Nicholls

9:45am: Keynote – Finance State Of The Nation Address | Mark Edwards

9.55am: Finance Panel | Mark Edwards, Stuart Houston, Chris Stock 

10.30am: Update on the USALI | Thomas Atzenhofer

10.35am: HOSPA 300 from iDeaS

10.40am: Short Term Profit vs. Long Term Loyalty | Adrienne HannaStephen Williams, Brian Keane & Heather Hart

11am: Morning Break

11.30am: Workshop Session: 1: Room A: Yooz | Room B: TigerTMS

12.15: Workshop Session 2: Room A: Mastercard | Room B: Intelity

13.00: Networking Lunch

14.30: Sustainability – If Not Now, Then When? | Sue Williams, Sarah Duncan & Danny Percorelli

15.00: Executive Stress | Daniel Fryer

15.15: Afternoon Break

15.45: HOSPA 300 | Neil Corr

15.50: Digital ID | Robin Sheppard & Mike Blake

16.20: Professional Development | Michael Heyward

16.30: How To Plan For Your Future Workforce #WhyILoveHospitality #ShareYourSuccess | Jane Pendlebury

16.35: Hoteliers Charter | Adrian Ellis

16.40: How To Plan For Your Future Workforce | Caroline Baldwin to interview Libbie Davies

17.10: Closing Words | Jane Pendlebury


Evening: Drinks Reception & Gala Dinner

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We have some of hospitality’s finest personalities attending HOSPACE 2021. Here are just a few you will hear from during this year’s live and virtual conference - Remember to check back regularly for updates

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Jane Pendlebury

CEO, HOSPA (Conference opening):


Jane is CEO of HOSPA. With the support of her team and the Board, Jane has been determined to deliver HOSPACE 2021 in the best possible way. This hybrid edition is the result of a lot of hard work and many hours of organisation. 

Since March 2020 when COVID-19 had such drastic implications for the hospitality industry, she has been unwavering in her drive to work closely with members and to support the industry. Regular webinars and conversations with many, many HOSPA members over the recent months fuelled the energy and courage to deliver HOSPACE 2021 from the newly built studio at The Royal Lancaster Hotel. 

It's never been more important to share best practice and guidance. HOSPACE looks to impart advice and knowledge to others at a crucial time. It's this sentiment that's spurred Jane and the team on! 


Harry Murray MBE

President, HOSPA, Chairman - Lucknam Park (Conference Opening)

Distinguished hotelier and Master Innholder, Harry Murray MBE, President of HOSPA, as it enters a key period for attracting British talent into the hospitality industry.


Harry, who is the chairman of Lucknam Park Hotel and Spa, has worked in the hospitality industry for over 60 years and has been recognised with numerous awards for his tireless efforts to raise standards of excellence. His awards include Hotelier of the Year, Catey Lifetime Achievement Award and an MBE for services to the hospitality industry.


In July last year he was the recipient of an Honorary Degree of Doctor to the University of Essex following his valued contribution to The Edge Hotel School, the UK’s first hotel school.

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Kate Nicholls

CEO, UKHospitality (Keynote Address)

Kate Nicholls is CEO of UKHospitality, the powerful voice representing the broad hospitality sector, having previously worked as CEO and Strategic Affairs Director of the ALMR. In July 2019, Kate was appointed Chair of the Tourism Alliance, the membership organisation for the tourism industry comprising of leading trade associations/trade bodies within the sector. Kate is also Chair of Mayor of London's Night Time Commission and is also a member of the Events Industry Board, London Food Board, Tourism Industry Council, Cultural Cities Enquiry, London & Partners Members Group and the Advisory Board for the Institute for Industrial Strategy.


After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her career in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.


Mark Edwards

BDO Partner (Finance: State Of The Nation Address) 

Mark is a partner in the Consumer Markets sector in London and has spent 12 years specialising in advising businesses in the hotel, restaurant and food retail sectors. Mark has extensive experience with family businesses, PE-backed entities and large, international listed businesses. 


Mark is a member of the Technical Committee of the Hospitality Professionals Association and the firm’s representative on the ICAEW Food & Drink Insight group. He has experience working with corporate finance on IPOs including in China, as well as on a range of special assurance engagements and due diligence assignments. Mark gained commercial experience when appointed interim FD at an international wholesale business in the retail sector. Client experience: Malmaison & Hotel Du Vin, Hoxton hotels, Marriott International, Hyatt Regency London – The Churchill, Four Seasons hotels, Thistle hotels, Prezzo, Tasty, Hotel Chocolat, West Cornwall Pasty and Tossed. 


Chris Stock

Managing Director, Percipient (Finance Panel Discussion)

Chris Stock is one of the original founders of Percipient. Born out of a shared passion to approach things differently, the Percipient ethos has always been to implement solutions from a business perspective, rather than a technology perspective. 

With a focus on customer collaboration and building long-lasting relationships, Chris has been heavily involved in growing the business from a start-up in 2003 to the £3 million + turnover company it is today.  


Taking the helm as Managing Director in 2012, Chris was instrumental in establishing a partnership with Sage, giving Percipient a unique offering and a choice in software solutions for its customers. 

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Stuart Houston

Finance Director, Percipient (Finance Panel Discussion)

Stuart joined RBH in 2015 as Finance Director where he has continued to develop and deliver the strategic vision of the finance department. As an FCCA qualified accountant, his role has involved overseeing all operational finance functions of RBH and financial responsibility for the performance of the hotels under management.


This has ranged from around 40 hotels under RBH management (£200M turnover) to around 70 hotels (£400M turnover), including up to 150 finance personnel at its peak. From reviewing hotel annual budgets, and the production of accurate financial information for hotel owners, to overseeing the acquisition and integration, as well as de-coupling of hotels, Stuart has both operational and commercial financial experience.

Adrienne Hanna

Founder & CEO, Right Revenue (Short Term Profit Vs. Long Term Loyalty)

Adrienne is the Founder & CEO of Right Revenue and an all-round revenue nerd! With a career in travel and hospitality, Adrienne has spent the last 20+ years in the amazing world of revenue management.  


With a background in Revenue Management consultancy, Adrienne saw a problem in an industry she was passionate about and wanted to fix it, hence Right Revenue was born.  Designing and developing a revenue software solution that takes the myth out of Revenue Management, Adrienne’s goal  is to partner with independent hotels providing a software solution that gives great rate recommendations, accurate forecasting and bespoke reporting.

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Stephen Williams

Director Sales & Marketing, Windward Management (Short Term Profit Vs. Long Term Loyalty)

  • Over 25 years’ experience in the hospitality industry both in Ireland, Europe and North America.

  • Prior experience includes senior marketing positions with Shannon Development, An Oige, Choice Hotels Ireland, the Louis Fitzgerald Group and Avvio.com.

  • University of Limerick, BBS in Marketing and French.

  • Studied at University of Liege, BBS.

  • Masters in Hospitality Management and Revenue Management from Cornell University.

  • Former Board Member of the European Hotels Digital Marketing Advisory Board.

  • Former Director of Training for HSMAI New York.

  • Former Board Member of the Irish Hospitality Institute.

  • 2016 – Awarded “one of the Top 20 Minds in Sales, Marketing & Technology” by HSMAI Europe

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Michael Heyward

Managing Director, Heyward Hospitality Solutions (Professional Development)

Michael Heyward is the principal of the consulting business, Heyward Hospitality Solutions, focusing on the development of high performing teams. World-class tools are used to develop team members as individuals, develop as a team and provide business processes that support the transformation.


From behaviour profiling for career development, digitising business processes for improved productivity and Radical Collaboration workshops to transform the way teams work together. Working at all levels or professional development: from Graduate and Post Graduate, as a consultant Lecturer at Glion Institute of Higher Education. Development of the new L+R Hotels graduate fast track program. Course Director for the highly successful AccorHotels programme, developing high potential middle managers into first-time Hotel General Managers. Executive management, with coaching and mentoring from global corporations to entrepreneurs. Michael has over 25 years of experience in operations and specialist corporate roles, across Europe, Asia and the Pacific. With a proven track record for delivering market out performance and developing teams of highly skilled, diverse, competitive people.

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Sue Williams MI FIH

General Manager, Whatley Manor (Sustainability – If Not Now, Then When?)

Sue Williams MI FIH – Has worked is some of the finest Country house hotels in the UK, & is currently General Manager of Whatley Manor Hotel. She is a Master Innholder and was Hotelier of the Year 2017/18.

Sue is the Chairman of Pride of Britain Hotels and a Hoteliers Charter Board Member. Also an Ambassador for Hospitality Action & a member of their South West Board.


Since 2019 Sue has taken Whatley on its Sustainability Journey, with some great progress made to date. During lockdown, Sue completed a Cambridge Institute of Sustainable Leadership, a Short course on Businesses transitioning to Net Zero, which significantly advanced her understanding of this complex subject. They have still a way to go to decarbonize the business but Sue is now happy to share some of her key learnings and encourage others to embrace sustainability in business as we are all now required to do.

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Daniel Fryer MSc, DHyp, PDCBHyp, MBSCH

Psychotherapist, Coach & Author (Executive Stress)

Daniel Fryer is a psychotherapist, coach and author of the Four Thoughts That F*ck You Up (and how to fix them), published by Penguin Random House. He works in private practice and private healthcare and has also worked in occupational health and for an NHS trust hospital. Specialising in anxiety disorders, work-related stress management and burnout, he uses rational emotive behaviour therapy (REBT), clinical hypnotherapy and positive psychology to help people overcome life blocks and challenges and to achieve their goals.


The founder of wellness consultancy, How To Be, Daniel regularly writes, lectures, and develops workshops and webinars on all aspects of mental health and wellbeing.

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